Wednesday, 24 September 2014

"sBuzz" in Media & Entertainment-Case Study

Mr.Camelish has been in Tollywood for the past 8+ years. He has developed good rapport with all the Producers, Directors and Actors in the industry. He worked with the Movie Promotional Agency for the past 6 years. He has been promoting various Production Houses and their Films at regular intervals in the market. So he is now looking to start his own Promotional Agency for Media and Entertainment to promote Movies for the contacts which he had in the Industry. 

Camelish started a Promotional Agency in the year 2013. He started his Promotional activity in the public with Banners, Events and other brand loyalty programs. He realized that this will not work out as there is a change in the trend and the technology. Camelish is in search of a communication tool where he can promote the Events in the Tollywood and scale up faster.
Camelish found a solution in the form of Sollet’s product "sBuzz-Intelligence Messenger" as the right product where he can become a Client for sBuzz. He got a User interface for his Promotional Agency IT division for sending manual information to the group of people where he bought the database from a 3rd party. Each Candidate and Client can have sBuzz application installed on their Mobile (available for all mobile operating systems). 

Camelish can also integrate his Promotional Agency IT systems for automatic delivery of Information, Images, Video files etc related to promotion of the latest Events, Movies, Breaking News to the registered Candidates instantly. Camelish can also share the newly launched Opinion Polls or Voting to get the public feedback. Camelish can also launch SMS Contests and Rewards to all the winning candidates to build popularity. They can also analyze the response of a certain program or event by user interaction. He has seen sudden improvements in efficiencies of his Clients, and satisfaction levels among-st the candidates.

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